CES 2013 Booth Design: a case study with SketchUp & SightSpace


Screenshot of our digital SketchUp model, a 10’x10′ booth, placed into the mobile application SightSpace 3D.

People ask us all the time: 1) how can Augmented Reality (AR) technology be used?  and 2) do we ever use our own apps? The answer to the first question is that our AR technology is used for everything from architecture to entertainment to education. It is also used in designing trade show booths and I am going to focus on that application which leads to the second question. The answer is a definite yes! We used  SightSpace 3D and Trimble SketchUp to design our own booth at CES 2013, the Consumer Electronics Show.
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CES 2013 Wrap-up: the launch of VYZAR

Mobility Awards

I have just returned from CES 2013 where we launched our VYZAR Augmented Reality technology! For those of you who are not familiar, CES is the Consumer Electronics Show and is the biggest in the world with over 150,000 attendees and a massive amount of floor space (1.9 million sq ft). You exhibit at CES to show off your awesome new product and that is exactly what we did by choosing to launch our new VYZAR Augmented Reality technology. VYZAR is an engine for Apple and Android to combine the digital with real life by overlaying 2D, 3D, and animated virtual data onto the live camera feed of a mobile device. It can be licensed to developers (with a fully documented SDK), built into custom apps, and we build our own apps using VYZAR technology including SightSpace 3D (and Free-D), Circulizar Gifts, and Virtual Holidays. VYZAR definitely made a splash as 20,000 products were launched at CES and VYZAR was one of 12 featured in the official CES press release.

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